Sunday, May 2, 2010

11 Reasons You Should Buy the Amazon Kindle


Straight from the source, here are 11 great reasons you should consider purchasing the Amazon Kindle Wireless Reading Device:


1. Wireless Access with Whispernet

Whispernet utilizes Amazon's optimized technology plus Sprint's national high-speed (EVDO) data network to enable you to wirelessly search, discover, download, and read content on the go.

Unlike WiFi, you don't have to find a hotspot. Amazon pays for Kindle's wireless connectivity so you will never see a monthly wireless bill for shopping the Kindle Store. There is no wireless setup—you are ready to shop, purchase and read right out of the box.

Note: There is no wireless coverage available currently on Sprint’s data network for Kindle in Montana and Alaska.

2. Carry Your Library in 10.3 Ounces

At 10.3 ounces, Kindle is lighter and thinner than typical paperbacks, and fits easily in one hand. Its built-in memory stores hundreds of titles. An optional SD memory card lets you hold even more. From Melville to Morrison, your favorite authors can always be with you.

In addition, books you purchase from the Kindle Store are backed up online in your Kindle book library at Amazon.com. You can wirelessly re-download books available in your library for free. This allows you to make room for new titles on your Kindle. We even back up your last page read and annotations. Please see more information about your Kindle library content.

3. Ergonomic Design

We wanted Kindle to be as easy to hold and use as a book, so we designed it with long-form reading in mind. When reading for long periods of time, people naturally shift positions often. Kindle's full-length, vertical page-turning buttons are located on either side, allowing you to read and turn pages comfortably from any position. Navigation on both sides means both "lefties" and "righties" can easily use Kindle with one hand. And at only 10.3 ounces, Kindle is lighter and thinner than a typical paperback.

4. Shop the Kindle Store Right from Your Device

You can shop the Kindle Store wirelessly right from your device, allowing you to click, buy, and start reading your purchases within a minute. The Kindle Store offers the same great Amazon.com customer experience you're used to, including customer reviews, personalized recommendations, and low prices. Simply search for the title or author you're interested in reading, or browse the store to discover titles and download your reading choices. We auto-deliver your selections wirelessly, so the next time you hear about a great book, just click, buy, and read.

5. Search

Kindle makes it easy to search across your library. To use the Search feature, simply type in a word or phrase you’re looking for, and Kindle will find every instance across your Kindle library. Looking for an article you read a couple of days ago about hybrid cars but can’t remember where? Simply type in hybrid and Kindle will search your library for each reference, making it easy to jump directly to what you’re looking for. You can extend your search to the Kindle Store to find related titles you may be interested in. Explore even further by searching Wikipedia.

6. Keyboard

Kindle's QWERTY keyboard puts the Kindle Store at your fingertips. Simply type in a title, author, or keyword to find the book, newspaper, or magazine you are looking for. From there, click to buy, and begin reading your selection in under a minute.

The keyboard also enables you to do a full text search across your entire library or within a specific title. To find the article you read last week on globalization, simply type in globalization to locate each relevant reference. You can then jump to Wikipedia to learn more about it. The keyboard also means you can annotate text and utilize Kindle’s built-in dictionary without interrupting your reading.

7. Bookmarks and Annotation

By using the keyboard, you can add annotations to text, just like you might write in the margins of a book. And because it is digital, you can edit, delete, and export your notes, highlight and clip key passages, and bookmark pages for future use. You'll never need to bookmark your last place in the book, because Kindle remembers for you and always opens to the last page you read.

8. Built-in Dictionary

Never get caught without a dictionary. Kindle includes The New Oxford American Dictionary with over 250,000 entries and definitions, so you can seamlessly look up the meanings of words without interrupting your reading. Never fear a sesquipedalian word again—simply look it up as you go.

9. Wireless Access to Wikipedia

Kindle also includes free built-in access to the world's most exhaustive and up-to-date encyclopedia—Wikipedia.org. With Kindle in hand, looking up people, places, events and more has never been easier. It gives whole new meaning to the phrase walking encyclopedia.

10. Adjustable Text Size

Because one size doesn’t fit all, you can increase the text size of your favorite book or periodical with the push of a button. If your eyes tire, simply increase the font size and continue reading comfortably. Kindle has six adjustable font sizes to suit your reading preference.

11. Long Battery Life

Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Battery life will vary based on wireless usage, such as shopping the Kindle Store and downloading content. In low coverage areas or in 1xRTT only coverage, wireless usage will consume battery power more quickly. Kindle fully recharges in two hours.


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